Wednesday 10 August 2022


FANCY winning an award as an Influencer? 

The inaugural SCOTTISH INFLUENCER AWARDS will recognise Scotland’s stars of social media, this October in Glasgow. 

 For the very first time, the country’s top influencers – and movers and shakers of the online world will be honoured for their endeavours on Sunday the 23rd of October, 2022. 

And the city’s Radisson RED will lay out the red carpet for a night of fun and frolics as  Radio 1 presenter and broadcaster Arielle Free hosts. 

 A glitzy reception will see finalists walk towards a phot wall before enjoying a glass or two of glamorous rose Whispering Angel. 

Fifteen award categories will showcase finalists in categories spanning Food, Drink, Health & Wellbeing, Family and Lifestyle, as well as Travel, Interiors & Design, Arts & Culture, Style, Beauty and Visual

And a panel of illustrious judges supported by a raft of prestigious partners will decide on who will rise to the top. 

Special recognition will be made to those influencers who define Inspiration and whose social endeavours are underpinned with a positive contribution to diversity, equality, and/or inclusivity

A headline VisitScotland: Year of Stories - Influencer of the Year category will also recognise inspirational, distinct and original storytelling anchored on one or more of the five Year of Stories themes: iconic stories and storytellers, new stories, people and places, local tales and legends, and stories inspired by nature. 

MARY MCGOWNE, Founder, Scottish Influencer Awards said: “Delighted to be launching the Scottish Influencer Awards in Glasgow in celebration with a host of prestigious partners. This is a timely opportunity to recognise the best of Scotland’s social and digital community, and the positive contribution many are making towards the country’s image and appeal at home and internationally.

Nominees will be trusted voices; independent and passionate arbiters of good taste with the power to propel valuable messaging to their highly engaged followers. From initially being on the fringe to now playing an important centre stage role in bringing stories and campaigns to life, we are pleased to be shining a spotlight on the best of Scotland’s influencer community.

We are particularly excited to be welcoming Arielle as our host. She is one of our favourite people and we are thrilled she can take the time out her busy schedule to come home for the occasion.

ARIELLE FREE, Host of the Scottish Influencer Awards added: Completely thrilled and honoured to be hosting the Scottish Influencer Awards in Glasgow.

It’s going to be an amazing way to celebrate Scotland’s most influential stars of social.

I can’t wait for October to come around when we can toast the country’s wealth of outstanding digital talent in my home town of Glasgow.

Stories inspired by, written, or created in Scotland that highlight the diversity of voices across Scotland and underline responsible tourism and sustainability themes are of particular interest.

To be eligible as a potential nomineeScottish-born or Scottish-based influencers must have shared compelling, informative, original and creative content in 2022 across one or more of the award categories. 

All forms of social mediums including Instagram, Facebook, Twitter, TikTok, YouTube, podcasts or other innovative and publicly accessible digital platforms will be considered.

 Influencers may nominate themselves or invite others to do so on their behalf through the entry form found on the official

There is no fee to nominate.

The SCOTTISH INFLUENCER AWARDS celebrations will continue in style at Radisson RED Glasgow on Sunday 23rd of October at the hot-ticket Whispering Angel Official After Party with Special Guests Illyus & Barrientos. suitably special soundtrack for this much anticipated new event in Scotland’s social calendar.

Tickets are on sale now to the Scottish Influencer Awards 2022 at £45 per person and include red carpet arrivals, Whispering Angel reception, awards ceremony with Arielle Free and Whispering Angel Official After Party with Illyus & Barrientos. Available via