Showing posts with label national. Show all posts
Showing posts with label national. Show all posts

Thursday, 2 March 2017

PETITION STARTED TO SAVE IRN BRU




A Petition has been started up by lovers of Irn Bru to keep their recipe intact despite growing pressure from the government.
The Cumbernauld-based firm, which also makes Rubicon and Tizer, said it would cut Irn Bru's sugar content from about 10g per 100ml to just below 5g.
It will reduce the calorie count per can from just under 140 to about 66.
AG Barr said the move was part of a "long-standing sugar reduction programme".
The UK government plans to introduce a levy on sugary drinks in April 2018.
Now a group of Irn Bru lovers are asking people to sign a petition to stop the plans.
They wrote: "In the light of the recently implemented ridiculous sugar tax by the UK Government WE the undersigned demand that AG Barr drinks retain the ORIGINAL AND BEST recipe for regular Irn Bru. We ALL should be allowed to eat and drink what we like without being dictated or controlled, the UK Government should focus on investing in education at schools on sugary foods and drinks but we ALL should be allowed to make our own choice! Please sign and share your support for this petition and email Barr's at http://www.agbarr.co.uk/contact-us/general-enquiries/ Together we can stop the worlds best soft drink from being changed! Also Barr's already have TWO sugar free versions of Irn Bru, and I my opinion are disgusting. Don't destroy Scotland's National drink Barr's! Please also use the hashtag on Twitter and Facebook #SaveOurBru"
So far 150 people have signed the petition which can be found at:
https://www.change.org/p/http-www-agbarr-co-uk-contact-us-general-enquiries-barr-s-must-keep-the-original-and-best-irn-bru-recipe-please-sign-and-share



- Posted with love from Scotland by theShowbizLion.com

Wednesday, 20 July 2016

XTRA, XTRA - READ ALL ABOUT IT! IRN-BRU'S LATEST STAR.




IT'S the first new permanent product from IRN-BRU in 35 years and theshowbizlion.com got an exclusive taste.
Admittedly we weren't dressed for the occasion - having being pleasantly interrupted during daily bootcamp complete with mud face mask - and we were lucky enough to get can number six in the production line.
As a long time lover of Scotland's other national drink we couldn't wait to get a taste and for those who like some extra pinch without the sugar XTRA delivers.
In the making for over a year, it has been created using the distinctive BRU recipe known only to owner Mr Robin Barr himself, his daughter Julie and only one other employee.
It includes even more of the IRN-BRU taste that consumers love but leaves out the sugar for a new flavour experience.
Only the third permanent variant to be added to the range, IRN-BRU XTRA is set to take Scotland’s shelves by storm when it is released on August 22.
Adrian Troy, AG Barr Head of Marketing said: “It’s clear that the market is changing and consumers want more choice. We’ve listened to this and have worked incredibly hard to not only develop IRN-BRU XTRA, but to make it available to buy this summer.”
"As a brand, strength and resilience is at the heart of everything we do and IRN-BRU XTRA is a total knockout. With the IRN-BRU secret recipe at its core, it delivers extra taste and no sugar. We’re confident it will be just the tonic for those that are keen to try something new and enjoy the bold IRN-BRU taste they love, without any sugar.”
For regular updates from BRU, follow @irnbru.

- From Scotland with love from theshowbizlion.com