Thursday 18 January 2024


THE Scottish Influencer Awards return for a second time to recognise Scotland’s stars of social media. 
And this year presenter and broadcaster Danni Menzies will host the event on Sunday March 3 at the city’s Radisson RED Glasgow, with the country’s top influencers – individuals or collectives – honoured for their endeavours in the digital world.

The inaugural Awards, in October 2022, which was honoured to witness in the flesh, saw 75 of the country’s most successful and influential social media talents shortlisted across 15 prestigious categories, and reaching an audience of 60 million+ in the process.

Aiming to recognise inspirational, distinct and original storytelling, the Scottish Influencer Awards highlights the positive contribution many influencers are making. 
In 2022 this was reflected in the breadth and oozing-with-quality shortlisted talent and winners. 

From entertainment reporter Laura Boyd (@lauraanneboyd) whose journey through cancer, surrogacy, charity campaigning and celebrity saw her named Scotland’s overall Influencer of the Year, to Emily Shak (@emilyshak) whose 1.7 million style-hungry followers accelerated her to Superinfluencer status. 

The refreshingly inclusive roll call of winners also included eco-warrior Laura Young (@lesswastelaura) who was recognised for her Inspiration in using the power of social to help save the environment, Jack Jamieson (@scottishmixology) whose tips for home imbibing won him Drinks Influencer of the Year, Rona McMillan (@ronamcmillan) whose dreamy nature and active outdoors-led content saw her named Health & Wellbeing Influencer of the Year, to Graeme Johncock and Molly The Lab (@scotlands_stories) whose exceptional social feed of Scottish tales and legends saw him honoured by VisitScotland: Year of Stories.

Now, with the 2024 ceremony announced, camera phone flashbulbs are set to pop as 500 guests walk the red carpet to a dramatic digital photo wall at Radisson RED Glasgow; a truly insta-worthy arrival. 
A drinks reception, presented in celebration with Rock Angel, will follow thereafter along with The Laings Lunch; a sparkling affair toasting this year’s trusted influencer voices and trendsetters.

Fifteen award categories, supported by a raft of prestigious partners and assessed by a panel of illustrious judges, will once again be presented across the afternoon, spanning Food, Drink, Health & Wellbeing, Family and Lifestyle, as well as Travel, Interiors & Design, Arts & Culture, Style, Beauty and Visual.

Special recognition will be made to those influencers who define Inspiration and whose social endeavours are underpinned with a positive contribution to diversity, equality, and/or inclusivity.
One individual or enterprise will be named overall Influencer of the Year 2024.

Each winner will receive a highly covetable and 100% sustainable art-collectable sculpture by renowned Argyll design innovators Midton, plus a magnum of Rock Angel.
To be eligible as a potential nominee, Scottish-born or Scottish-based influencers must have shared compelling, informative, original and creative content in 2023 across one or more of the award categories. 

All forms of social mediums including Instagram, Facebook, Twitter, TikTok, YouTube, podcasts or other innovative and publicly accessible digital platforms will be considered. Influencers may nominate themselves or invite others to do so on their behalf through the entry form found on the official website: There is no fee to nominate.
The Radisson RED Glasgow will also have a hot-ticket Rock Angel Official After Party the same night with Special Guest Billy Woods of Supermax - a sizzling kaleidoscopic soundtrack from past, present and future.
Tickets are on sale now to the Scottish Influencer Awards 2024 at £45 per person and include red carpet arrivals, Rock Angel reception, awards ceremony with Danni Menzies and Rock Angel Official After Party with Supermax. Available via

Mary McGowne, Founder, Scottish Influencer Awards said: ““Delighted to announce the return of the Scottish Influencer Awards in Glasgow, in celebration with a host of prestigious partners, and following the success of our inaugural year. The Awards recognise the best of Scotland’s social media community, and the positive contribution so many are making towards the country’s image and appeal at home and internationally.
“Nominees will once again be trusted voices; independent and passionate arbiters of good taste in their respective fields with the power to propel messaging to their highly engaged followers. These stars of social play an important role in bringing stories and campaigns to life, and we are pleased to be shining a spotlight on the best of Scotland’s influencer talents. It promises to be another memorable afternoon.”

Danni Menzies, Host, Scottish Influencer Awards added: “I am delighted, thrilled, to be coming home to host the Scottish Influencer Awards.
“It is an incredible celebration of the country’s most influential stars of social and an unforgettable occasion.
“It will be a pleasure to toast Scotland’s wealth of outstanding digital talent and I can’t wait to see everyone in March.

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